Kazmatechnology

Case Study

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Technology is one of the main ways we change the world. Whether it’s a complex technology like the internet, or simple technology like the wheel, one of the basic elements of human civilization is that we use technology.

Owned by the Bengal Speech and Hearing Pvt. Ltd., which is in operation since 2006, Hearing Plus provides an array of diagnostic tests to analyze individuals with hearing loss both for children and adults. Presently, Hearing Plus owns its dedicated center’s not only in Kolkata but also across several districts of West Bengal, Orissa, Bihar, Jharkhand, Assam, Maharashtra (Mumbai) & Delhi.


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Industry Medical

Hearing Aids Market Size will reach $9.78 billion by 2022 from $6.97 billion in 2017 at a CAGR of 7.0% during (2017-2022) driven by the high prevalence of hearing loss, rising geriatric population, and technologi- cal advancements in hearing aids

At Hearing Plus we need to sell the hearing aids and the target audiences are deaf people which is very challenging in terms of UI & UX. We need to be very specific with app design where they can easily find all the solution they are looking for and be satisfied with the experience and return to app for future purchase.

Challenges

India has an internet user’s base of about 475 million as of July 2018, about 40% of the population. Despite being the second-largest user base in the world, only behind China (650 million, 48% of the population), the penetration of e-commerce is low but is growing at an unprecedented rate, adding around 6 million new entrants every month

Solutions

The Hearing Plus App is a one-stop- solution to avail diagnostic and rehabili- tative services for a person suffering from hearing loss. Through this Hearing Aid App, one can reach out to the best audiologists, over 70 of them enlisted with Hearing Plus, for a hearing check or a hearing test. Hearing plus App is a very helpful App for the deaf and hard of hearing as people can fix appointments for a check-up, or find various hearing devices that they might need at any of the Hearing Plus center. With this Hearing Test App for Android, one can request services like Audiogram tests, Tympanometry tests, Hearing Aid trials, Speech therapy, and other tests and services related to hearing in a jiffy


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